Making Business Dreams come true…
Most businesses have great ideas yet lack the knowledge of how to get their product, service, or non-profit funding and an audience. Ten percent fail within the first year, and 70% fail within the first three years due to a lack of funding and proper marketing. I have worked in every aspect of the business cycle for over 25 years.
My approach is a formula derived from my experience in Corporate America, building my own business, and starting a non-profit.
I believe that everyone has a great idea with a position in the marketplace. You need to believe in yourself and your ability to find it. That is why I built this company to help all voices that feel they don’t deserve to be recognized, to find their position and turn their dreams into something bigger than they can imagine. Whether you are a business just starting out, a growing entity, need a new strategic avenue, or a non-profit, there is a place for your voice to be heard and funding to help you get there.
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My approach is simple:
Develop a strategic plan based on where your business or non-profit stands.
Identify your needs and wants.
Assess where you stand in the marketplace (competitive angle).
Determine what is missing in the marketplace that you can provide.
Find strategic messaging for what your product, service, or philanthropy work provides.
Encourage thinking outside the box.
Build your campaign and messaging to the following avenues:
- Donors and strategic partners that will support you.
- Grants that fit your needs.
- Audience that needs and wants what you offer.
Formula: Target funding goals + Consistency in messaging + Proper implementation = Success.
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With a wealth of experience, I excel in tailoring fundraising strategies to align seamlessly with your organization's vision. Recognizing the pivotal role of strategic planning, I leverage my operational insights to design campaigns that not only resonate with your target audience but also guarantee the surpassing of set goals. My proven track record is exemplified by the successful management of a missionary program from 2018 to 2020, during which I orchestrated an impressive growth from 6 missionaries to 25 within a remarkable nine-month timeframe. Implementing innovative approaches, I spearheaded a mission campaign that generated an outstanding $2.5 million in funds. This achievement was made possible by adeptly engaging donors at various levels through personalized methods, capitalizing on each missionary's unique skill set and connections.
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As a seasoned professional who excels in the art of securing grants, recognizing that it goes beyond mere technical proficiency. I build my writing from acquiring a profound understanding of your organization's mission and employ a strategic approach to craft compelling grant proposals that effectively convey your story. With years of operational experience in strategy-based businesses, including responding to RFP/RFI processes for new clients, and a track record in government sectors and nonprofits, I bring a unique perspective to the table. Success in technical writing has been a consistent theme in my career, ensuring messaging consistency and providing a competitive edge that positions your organization as a valuable and impactful partner for funders.
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In the dynamic realm of marketing, I distinguish myself by not merely adhering to trends but by pioneering them. My approach to marketing strategy is rooted in a profound comprehension of your organization's strengths and weaknesses. Boasting more than two decades of operational expertise, I specialize in pinpointing and addressing gaps within your marketing landscape, ensuring that your brand's visibility surges to unprecedented heights.
My methodology involves a unique perspective on weaknesses – viewing them as potential superpowers waiting to be unlocked. I wholeheartedly embrace challenges as opportunities for innovation. Drawing upon a wealth of over 25 years of operational and strategic experience, I excel in transforming limitations into distinctive strengths that propel your organization to stand out prominently in the market.